Privacy Policy

ASUSTeK COMPUTER INC. and its affiliated entities companies (hereinafter referred to as “ASUS”, “we/our/us”) are committed to protecting and respecting your privacy. We endeavor to comply with all applicable laws on privacy protection and personal data security. ASUS Privacy Policy, together with any privacy-related notices or statements that contain supplementary information in connection with particular ASUS products and services you are using (hereinafter referred to as “Privacy Policy”), outline our privacy practices regarding the collection, use and safeguard of your personal data through ASUS products and services, both online and offline we provide. In Privacy Policy, we also outline whom we may share or disclose the collected personal data. 

If you are a child, you shall access or use ASUS products and services only after your parents (or your guardian) read and agree our Privacy Policy and agree to provide your personal data to ASUS.

 

1. Data ASUS collect and how ASUS use such data

This paragraph introduces what your data may be collected by ASUS and how ASUS may use such data through ASUS products and services.

When you use ASUS products and services (for example, ASUS computers, software, official websites and customer support services), we may need to collect certain personal data from you when you use or interact with ASUS products and service.
The following is an overview of the personal data ASUS may collect and how ASUS may use such collected personal data. Please be noted that we will only collect certain items of your personal data for particular purposes based on the ASUS products and services you actually use. Please also be noted that what items of the personal data will be collected is varied from the nature of the products and services. Moreover, in some countries, in order to avoid wrongfully collecting and using children’s personal data, you may need to additionally provide your age or the contact data of your parents (or guardian) so that we could obtain the consent from your parents (or guardian). Furthermore, when you use ASUS products and services, we may collect the following anonymous data which could not directly or indirectly identify you.
When you use ASUS products and services, you do not have to provide your personal data based on our request. However, if you choose not to provide your personal data to ASUS, we may not be able to provide the corresponding ASUS products and services or respond to your inquires.

1.1 The personal data ASUS collect

Personal data means any data which could directly or indirectly identify you, such as your name, email address and IP address. ASUS may collect your following personal data based on your prior consent:

  1. Your true, accurate, current and complete registration data, including your e-mail address, country/region and age (now only requested in some countries) when you sign up for ASUS Member account. If you use your social media account (for example, your Facebook or Google account) to sign up for ASUS Member account, such social media provider (for example, Facebook Inc. or Google Inc.) may share your personal data under your social media account (for example, email address, name, nickname and date of birth) based on your consent. Moreover, when you log in your ASUS Member account (Route: Visit ASUS official website http://www.asus.com →find “LOGIN” on the upper-right side of the website→insert the E-mail address and password you registered for ASUS Member accountfind your data under “ASUS Account”), you can provide your additional personal data to edit your profile of ASUS Member account (for example, your picture, gender, address and profession), and to enjoy ASUS products and services associated with your ASUS Member account (for example, your product serial number for ASUS product registration, articles and pictures posted and uploaded on ASUS’ forums which may contain your personal data).
  2. Your name, mailing/shipping/billing address (including zip code), contact data, e-mail address, credit card number or other payment service data when you make a purchase of our products (for example, purchasing ASUS products through ASUS Store) and paid services. Moreover, in addition to the above personal data, your product data (for example, product serial number, IMEI number) may also be collected when you request for certain customer services (for example, product repair services).
  3. Your name, contact data, e-mail, gender, date of birth, product data (for example, product serial number, IMEI number), and a copy of your invoice (in some countries, your name, address and other personal data may be included in your invoice), when you enter our events or campaigns. The actual collected items of your personal data will vary from respective event or campaign. Moreover, if you are a winner of our event or campaign, or if you will receive giveaways from ASUS, you may need to additionally provide your mailing/shipping address (including zip code) and personal data for tax declaration (for example, your residential address, ID or passport number and its copy).
    Furthermore, in addition to the above personal data, you may need to provide your bank account data when you join our cashback event.
  4. Your age, gender, height, weight, body temperature, heart rate, blood pressure, movement of belly as well as certain data about your daily activities, for example, your step taken, calories burned, sleep patterns and diary records when you use our healthcare products and services.
  5. Your product data, such as your product serial number, IP Address, MAC Address, IMEI number, Android ID number and other unique product identifiers may be collected when you use ASUS products.
  6. Your location data associated with ASUS products and services, such as your GPS signal, data identifying nearby Wi-Fi access points and cell towers, the country, city, time zone, latitude, longitude, altitude and precision of coordinates where your product is located, movement speed of your product, your country and language settings on your product.
  7. Your voice, video, communication records when you contact ASUS (for example, by calling to ASUS call center, using ASUS online customer service portal to have a chat with ASUS, filling out online application form on ASUS official website and sending emails to ASUS). Moreover, we may record your image through security cameras when you visit ASUS Royal Club repair stations and ASUS offices. Furthermore, we may collect your voice instruction as well as your video record which may contain the image of your home environment when you use our robot-related products and services. The above voice, video and communication records may contain your personal data.

 

1.2 How ASUS use your personal data

We may use your personal data for the purposes below:

  1. To assess and improve ASUS products and services.
  2. To obtain customer feedback and to analyze user experience for the purpose of development and evaluation of new products and services.
  3. To fulfill the sign-up process of ASUS Member account and to experience ASUS products and services associated with ASUS Member account (for example, product registration and services of ASUS’ forums).
  4. To provide delivery services (for example, delivering proof of purchase or invoice), software updates and technical notices for ASUS products and services you purchase.
  5. To process and fulfill any subscriptions you have signed up for, including ASUS eDMs or newsletters to keep you up to date with the latest ASUS news, promotions and upcoming events. You may unsubscribe it at any time with no charge.
  6. To send you important notifications, such as communications about changes to our terms, conditions and policies. Because of the importance of such communications, you may not opt out of receiving these communications.
  7. To verify your identity, deliver event or campaign entries and rewards, contact you for event or campaign-related matters, provide cashback allowance, declare tax and provide shuttle services and cover you with insurance if it is a necessity when you enter our events or contests.
  8. To assist you on recording, analyzing, modifying and storing data including your body data, your daily activities and the activity results calculated from the data above. Moreover, we will support you on editing and accessing the data and activity results, when you share this data with your family, caregivers, and health care professionals.
  9. To provide you with customer support services (for example, to fulfill your product repair requests and respond to your questions), our customer care and customer satisfaction survey for user experience analysis, and to protect your rights and interests and adopt access control, we may collect your voice, video and communication records when you contact ASUS or visit ASUS Royal Club repair stations and ASUS offices. Moreover, we may collect your voice and video records to assist ASUS robot-related products and services arriving at the specific destination upon your request.
  10. To provide you with personalized marketing services, for example, using third party advertising cookies to offer marketing communications and advertising that we believe may be of interest of you, or recommendation about services you may be interest in based on your use of ASUS products and services.
  11. Any other purposes with your prior consent.

 

1.3 The anonymous data ASUS collect and how ASUS use such anonymous data

Anonymous data means any data which could not directly or indirectly identify you, such as your product model, software version and date of invoice. When you use ASUS products and services, we may collect the following anonymous data from you, and use such collected anonymous data for any purposes. Moreover, when the following anonymous data is connected with your personal data listed above, under such circumstances, we will also treat such anonymous data as personal data and protect such anonymous data at the same level of protection for personal data.

  1. Your log data associated with ASUS products and services, such as your product model name, product name, brand name, manufacturer name, part number, type and version of hardware (for example, CPU and motherboard) and operation system, factory-default settings, activation time, firmware update data (for example, the execution method for firmware update, update date and result of update), size of memory and storage, Read-Only Memory (ROM) related data (for example, type, version, build fingerprint and build description of ROM), camera resolution, product color, the telecom and network you use to connect to our products and services, the status of the network, telephony log data, standby status, crash history, preferred interface, type, version and language settings of browser, diagnose and usage data, your usage behavior, version of GPS and Wi-Fi, system status (for example, usage status of battery, CPU and RAM), and local time.
  2. Your application data associated with your usage and interaction with ASUS applications and software, such as the name and version of applications and software, the install and uninstall time, login and logout time, frequency and numbers of your usage, open and close time of applications and software, the category of your preferred applications and software, usage behavior settings, update version and update result.
  3. Your purchase data of ASUS products and services (for example, the purchase date and reseller’s name) when you request for certain customer support services (for example, product repair services) or join our events.


 

2. Retention of your personal data

This paragraph introduces how long ASUS retain your personal data.

We will retain your personal data for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is permitted by law or required to fulfill other necessary purposes. For example, for customer relationship management purpose, we may retain your personal data within adequate and reasonable period; to comply with tax law or other laws and regulations, we may retain your personal data within the period requested by such laws and regulations; to follow requests from governments or judiciary for purposes such as investigation or lawsuit, we may retain your personal data for longer retention period. Moreover, if you wish to withdraw your previous consent to collect your personal data from ASUS, we will stop collecting your personal data by your request and will only retain your personal data collected before such request for withdrawal.

 

3. To whom ASUS disclose your personal data

This paragraph introduces ASUS may share your personal data to third parties under limited circumstances and purposes.

Your personal data will not be disclosed to any third parties without one of the following exceptions:

3.1 Your Consent

  • We will only disclose or share your personal data to other third parties with your prior consent.

3.2 Business Partners

  • We may disclose hashed and anonymized data to our business partners, for example, business partners who provide data analytics services or advertisings and marketing communications based on the hashed and anonymized data through third party advertising cookies.

3.3 Service Providers

  • We may disclose and share necessary items of your personal data to our service providers that provide services for or on behalf of us, for instance, marketing agencies assisting us with sending marketing communications and holding marketing events/campaigns, forwarder companies delivering repaired and purchased products to you, payment service providers processing your billing, and customer service providers offering customer support services (for example, product repair services, services through ASUS call center and ASUS online customer service portal) to you. These service providers shall only use your personal data in compliance with our instruction and with the scope of the purposes hereof; ASUS ensures that all of our service providers strictly comply with the Privacy Policy.

3.4 For legal, protection, security purposes

We may disclose or share necessary items of your personal data with third parties for one of the following legal or security purposes:

  • To the extent it is required by applicable laws or regulations or competent governmental or judicial authorities, necessary to establish or preserve a legal claim or defense, or necessary to prevent fraud or other illegal activities.
  • To protect the rights, property or safety of ASUS, our service providers, customers or the public, as required or permitted by law.


 

4. Cross-border processing of your personal data

This paragraph introduces ASUS may transfer your personal data to different countries under the premises that ASUS should comply with privacy-related laws and regulation in such countries.

You understand and consent that when you agree to provide your personal data to ASUS, your personal data may transfer, storage, use or process to ASUS and any of its affiliated entities, service providers who may be located in a different country to you. All said transfer, storage, or process of your personal data, shall be subject to the Privacy Policy and applicable laws on privacy protection and personal data security.

 

5. Cookies and similar technologies

This paragraph introduces how ASUS and third parties use cookies and similar technologies on ASUS products and services, and how you can manage cookies settings.

ASUS and our third party partners use cookies (cookies are small text files placed on your products to personalize your user experience on ASUS products and services) and similar technologies such as web beacons to provide our products and services to you. When you visit one of our websites under ASUS’ website domain (including microsites and versions of particular country/region), such ASUS website may use some or all of the following cookies and similar technologies.
Almost all of the data collected through cookies will only be stored in your products, rather than being transmitted to ASUS. Only under a very few and limited circumstances, your data collected through cookies may be shared to ASUS. For example, when you purchase our products on ASUS Store, we may use cookies to collect your IP addresses at both times when you log in and place an order on ASUS Store, to verify the user who places the order is the same one who logs in ASUS Store for the security of online purchase.

 

5.1 How we use Cookies

1. In order to enrich and perfect your online experiences, we use the following cookies which are essential to ASUS products and services:

Function Example
Sign-up and authentication We use cookies to store your unique sign-up ID number and authentication data on your products. Cookies allow you to visit and move from page to page within ASUS products and services without having to log in again on subsequent visits, such as aticket cookies provided by ASUS.
Storing your preferences and settings We use cookies to maintain your settings and preferences on your products, such as your preferred language, location or fonts; by storing the settings in cookies, it is not a necessity to reapply your preferences and settings each time you visit our products and services, such as current_site cookies and EntryPage cookies provided by ASUS.
User-input function We use cookies to temporarily store the data you insert on ASUS products and services, such as count cookies provided by ASUS. For example, when you enjoy your shopping experiences through ASUS Store, such cookies will help you to remember the product and the quantity you click and the data you insert.
Security We use cookies to protect the security of your online purchase activities, such as ip_address cookies provided by ASUS. For the above purpose, when you purchase our products through ASUS Store, we may store your IP addresses in ASUS in order to help us verify the user who places the order on ASUS Store is same as the one who logging in ASUS Store.
Load balancing function We use cookies for load balancing function to provide you with the stable browsing experiences on our websites, such as BIGipServerNew cookie provided by ASUS.

 

2. For analytics purpose and to provide you with personalized advertising services and other functions, we use the following cookies to optimize your experiences in using ASUS products and services:

Function Example
Analytics We use cookies to count the number and length of your visit in ASUS products and services as well as which part or features you visit the most as well. This data helps us analyze the performance and operation of ASUS products and services to improve performance and develop new features, functions and services, such as MIGO cookies provided by MIGO Corp., Google Tag Manager cookies and Google Analytics cookies provided by Google Inc. For the above purposes, when you browse our websites, we may store your personal data such as IP address and your ASUS Member ID in ASUS through the above MIGO cookies.
Targeting and advertising We use cookies to collect data about your use in ASUS products and services and identify your interests, such as the advertisings you have viewed.
Such cookies are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. ASUS place cookies by using advertising campaign services, such as Hubrus DSP provided by Hubrus, Google AdWords cookies and Google Double Click cookies provided by Google Inc. The data cookies collect is only used between ASUS and advertising campaign service providers.
Watching YouTube videos embedded in our websites We use cookies to help us insert YouTube videos into our websites. You can watch YouTube videos through our websites with such cookies provided by Google Inc.



 

5.2 How to manage cookies settings

  1. Please note that you can configure cookies settings by accessing the browser you install to accept, block or delete some or all of cookies (for example, third party cookies).
  2. In some countries, for the first time you browse ASUS websites, we may put a brief introduction on how we use cookies in a banner placed on the top side of such ASUS websites. You may freely choose to accept or block the above third party cookies through such banner.
  3. If you choose to block cookies, you may not be able to use all of the features of ASUS products and services.
  4. The functions of cookies settings may vary depending on the type and version of browser you install. We try to list common and widely-used types of browsers as following. You may refer to the following linkage to understand how to control your cookies settings through such browsers (The content in the following linkage is English. For your easier reading, please find the language option in the following linkage to select your preferred language). Also, if you do not use anyone of the following browsers, or the content in the following linkage is removed or not accessible, please visit those browsers’ privacy-related statements or support pages for further information. You may also refer to https://www.aboutcookies.org/ (the content in this linkage is English) which introduces how to manage your cookies settings through various browsers.

 


 

5.3 Web Beacons

A web beacon is an often-transparent graphic 1x1 (pixel) GIF or PNG image that is implemented on websites or in an email to measure the effectiveness of campaigns. ASUS or our service providers may use web beacons to know if you visit certain pages or click links in ASUS products and services. We may implement web beacons in our marketing communications such as eDMs or ASUS newsletters to know which communication contents you have clicked or read. We will use the data from web beacons to improve our websites and ASUS products and services.


 

6. Third-party links in ASUS products and services

This paragraph introduces when you visit any links or use any services provided by third parties, please always refer to privacy-related statements issued by third parties.

ASUS products and services may contain links to third-party websites. Please be aware that ASUS is not responsible for the security, the privacy practices and the materials of those third-party websites. We encourage you to be aware of when you leave our websites, and to read the privacy statements of those third-party websites carefully. This Privacy Policy applies to ASUS products and services only.

 

7. Security

This paragraph introduces how ASUS protects your personal data and provide some suggestions on how to protect your personal data at your end.

We take precautions to protect your personal data against unauthorized access, alteration, disclosure or destruction. We conduct internal reviews of our data collection, storage and processing practices and technical and organizational security measures, as well as physical security measures to guard against unauthorized access to systems where we store your personal data. Transmission of personal data between different locations of ASUS and its affiliated entities is performed through our secured wide area network. When you submit your personal data to us, your personal data is protected both online and offline. However, ASUS cannot guarantee perfect security on the internet. To protect your personal data from unauthorized access, we recommend that you:

 

7.1 To appropriately protect your ASUS Member account, for example:

  1. To use alphanumerical passwords when signing up ASUS Member account.
  2. To use your own account name and password to log in ASUS Member account. Also, you are solely and entirely responsible for securing the confidentiality of your account name and password and for any and all activities that occur under your ASUS Member account.
  3. To change your passwords of ASUS Member account on a regular basis.
  4. To immediately contact us when you find that the account name/password of your ASUS Member account had been misappropriated. ASUS may suspend or terminate the permission to login your ASUS Member account with such account name/password (or any part thereof), and remove your personal data related to your ASUS Member account.

7.2 To keep your products up to date by applying the latest available security updates for your software and use such tools as virus/spyware scanners.

7.3 If you become aware of a technical vulnerability affecting ASUS products and services, please do not hesitate to contact us through privacy@asus.com


 

8. How to manage your personal data

This paragraph introduces that if you may have any inquiries or requests on your personal data collected by ASUS, you may log in your “ASUS Account” or manage privacy-related settings on particular ASUS products and services you use. Also, you may contact us through “Customer’s request on personal data” interface on ASUS official website or email to privacy@asus.com.

8.1 ASUS Member account

  1. Please provide your true, accurate, current and complete personal data to ASUS under your ASUS Member account so that ASUS can provide you with the corresponding ASUS products and services.
  2. You may view and change your account data by logging in your ASUS Member account and editing your account data.
  3. If you would like to subscribe or unsubscribe ASUS eDM and notice with ASUS news, latest products and services, you may change the setting by logging in your ASUS Member account find “Subscribe” on the left column choose “YES” or “NO”. If you choose “NO” for unsubscription, please be noted that it may take around 2 business days to complete the unsubscription process.

 

8.2 ASUS products and services

You are free to choose to enable or disable sharing your personal data with ASUS through privacy-related settings in particular ASUS products and services at all times when you use such ASUS products and services.

 

8.3 Cookies settings (Please refer to “How to manage cookies settings”“Cookies and similar technologies” in this Privacy Policy.)

  1. You can manage cookies settings through the browser you install to accept, block or delete some or all of cookies (for example, third party cookies) or adopt other settings at all times.
  2. If you do not wish ASUS to provide you with personalized marketing services and advertisement through third party cookies, you may block or delete third party cookies through your browser at all times.

 

8.4 Contact ASUS to manage your personal data

Your may contact us through “Customer’s request on personal data” interface on ASUS official website or email to privacy@asus.com if you have any requests and inquiries about your personal data under your ASUS Member account or other personal data collected by ASUS, such as request for access, correction, download, block, deletion, objecting ASUS from using some or all of your personal data (for example, you may contact us if you consider ASUS may wrongfully collect and use your personal data) and restricting ASUS from using your personal data under some certain circumstances (for example, you may contact us if you do not wish your personal data to be analyzed) at all times.

Also, if you have consented ASUS to collect your personal data through ASUS products and services, you are free to withdraw your consent by changing privacy-related settings in particular ASUS products and services (please refer to 8.2 in this Privacy Policy) or by submitting your request for withdrawal of consent to us. We will stop collecting your personal data and will only retain your personal data collected before such request for withdrawal.

 

8.5 Whenever you use ASUS products and services, we strive to maintain the accuracy of your personal data and protect your personal data against any accidental or malicious destruction. We will accommodate your requests regarding your personal data; however, we may not be able to fulfill your above requests in one of the following circumstances:

  1. As required or permitted under application laws;
  2. For legitimate business purposes;
  3. Unreasonably repetitive requests that require disproportionate technical efforts and resources, for example, developing a new system or fundamentally changing the current practices;
  4. Potentially risks on the privacy of others;


 

9. Children’s Privacy

This paragraph introduces that in order to protect children’s privacy, if you are a child, please seek your parents (or guardian)’s consent before you provide your personal data to ASUS. Also, if your parents (or guardian) would like to manage your personal data, he/ she may contact us through “Customer’s request on personal data” interface on ASUS official website or email to privacy@asus.com

We do not knowingly collect personal data from a child below the age of sixteen (16), or equivalent minimum age in the relevant jurisdiction, without parental consent. We encourage parents (or guardian) to take an active role in a child’s online activities and interests while using ASUS products and services.
If you are a child, please seek parental consent before your use of ASUS products and services. You may submit your personal data with parental (or guardian’s) consent to us only. Your parents (or guardian) can contact us through “Customer’s request on personal data” interface on ASUS official website or email to privacy@asus.com to revoke or withdraw any consent previously given, request for access, correction, download, block, deletion, objecting ASUS from using some or all of your personal data (for example, your parents (or guardian) may contact us if he/she considers ASUS may wrongfully collect and use your personal data) and restricting ASUS from using your personal data under some certain circumstances (for example, your parents (or guardian) may contact us if he/she does not wish your personal data to be analyzed) at all times.

 

10. Sensitive Personal Data

ASUS will never ask you to provide sensitive personal data such as data about your medical or health records, political, religious or philosophical beliefs, criminal offences (alleged, or committed), criminal conviction background, racial or ethnic origin, trade union membership, sexual orientation, sexual history, behavior or genetic data. Please refrain from providing us with such sensitive personal data.

 

11. Changes to ASUS Privacy Policy

We may change the Privacy Policy from time to time, we highly recommend you periodically review the Privacy Policy posted on our websites. By accessing or using our products and services after the Privacy Policy has been updated, ASUS will deem that you consent to the Privacy Policy, including any updates. The most current version of the Privacy Policy will always be available on this page; a prominent notice such as email notification will be delivered to you about any significant changes. You can always check the “updated time” at the bottom for the most current version of Privacy Policy.

 

12. Contacting Us

If you have any inquiries, questions, comments or complaints about the Privacy Policy, or if you believe that ASUS did not comply with the Privacy Policy, please feel free to contact us. If you consider we may not appropriately deal with any issues related to your personal data collected by ASUS, please be noted that it is your right to lodge a complaint with government authorities handling personal data protection in your country.




ASUSTeK COMPUTER INC.

Attn: Personal Data Protection Committee
Address: 15, Li-Te Rd., Taipei 112, Taiwan
Email: privacy@asus.com
Updated May 23, 2018 by ASUS Personal Data Protection Committee